MethodFactory designed and executed an email and social campaign to sell Michael Johns’s gift cards as stocking stuffers for Christmas. The campaign was so successful that it generated $23K in sales revenue a 200% increase from prior year.
Client Situation
Chef Michael John wanted to create an email and social campaign for selling his gift cards as stocking stuffers. He would manage the campaigns in the past but feels he’s not giving enough effort to it.
The Challenge
Raise awareness earlier and often in the season and generate more sales than prior season
MethodFactory created MailChimp, Facebook, Instagram, and Linkedin campaigns that we drip out, causing awareness without oversaturating email and social users. As the it got closer to Christmas we created scarcity campaigns for time is running out and MJs gift cards as easy last minute gift ideas.
The Outcome
200% increase in gift card revenue
At the end of the campaign, Michael Johns generated $23K in gift card sales, with momentum from the campaign carrying sales into the New Year.
They know the restaurant business and how to connect with our customers through email and social campaigns to keep them returning.
The team at MethodFactory allows me to concentrate on what I do best. They are always there working with me to develop new campaign ideas. They are very easy to work with and great at their work.
Chef Michael John Auer
Chef and owner
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