Microsoft Commerce Server 2007 makes it easy to create full-featured Web business applications that have a low total cost of ownership and rapid time to value.
Rich, out-of-the-box functionality and an included production-ready Starter Site enable developers to quickly and efficiently customize and deploy new solutions.
Powerful features of Microsoft ASP.NET 2.0 combined with Commerce Server systems let developers use the functionality of Commerce Server as they extend their applications to fulfill customer-specific needs.
The service-oriented architecture (SOA) of Commerce Server streamlines integration with your existing business applications and those of your trading partners. This helps give you tighter integration, increased operational efficiency, and reduced costs.
Commerce Server provides a comprehensive solution for many business scenarios that include the following:
- Business-to-consumer (B2C) sales of tangible goods
- B2C sales of digital goods and online service delivery
- Business-to-business (B2B) scenarios, such as e-procurement and trading communities
- B2X scenarios, combining B2C and B2B
Catalog-connected portals using profiling and content targeting for information delivery
Commerce Server provides a solid foundation of modular systems that have been extensively tested for scalability, reliability, performance, and security. You can build custom Web business applications onto this infrastructure, which can help significantly reduce development, deployment and maintenance costs and minimize risk.
Microsoft Commerce Server 2007 includes the necessary components to get your Web business up and running. Some of the main features include the following:
Profiles: Personalization, user targeting, organizations, purchase orders
Catalogs: Products, variations, virtual catalogs, virtual properties, multiple languages and currencies, powerful full-text and property-based search
Inventory: Searching, back-ordering, out-of-stock items
Marketing: Content targeting, upsell and cross-sell capabilities, advertisements, e-mail campaigns, discounts, coupons
Orders: Pipeline architecture, order splitting, multiple shopping carts