Kentico Enterprise Marketing Solution (EMS) is an integrated Customer Experience Management (CXM) solution that extends the Kentico CMS Ultimate Edition with additional enterprise and marketing features. It empowers marketers to deliver and optimize real-time customer centric marketing across multiple channels. Kentico EMS provides marketers with a fully integrated set of on-line marketing tools, including:
Kentico EMS has an intuitive browser-based interface that allows marketers, content creators and admins to quickly and efficiently create engaging content such as newsletters, campaigns, calls to action, forms and more. With a WYSIWYG editor similar to Microsoft Word, browser-based image editor, pre-formatted page templates and a built-in spell checker, new users will be able to quickly adapt to the interface and boost their productivity.
Manage all of your sites from a single place with multi- site management, and deploy new sites in a matter of hours. Quality corporate sites, microsites, online stores and online communities can be created quickly and efficiently. Out-of-the-box solutions allow you to avoid costly development and integration costs while enabling faster time to market.
The improved e-mail Marketing functionality provides the tools and features required to effectively send and manage dynamic e-mail newsletters and campaigns to segmented audiences, track subscriber activities, like who opened the emails and who clicked on which links, and manage subscriber lists.
Good measurement tools are you window to your digital marketing performance and success. With the improved Web Analytics module, you can easily track pages visited and time spent on page, identify landing and exit pages, monitor campaigns, conversions and URLs, analyze visitors by country, browsers and other details.
Optimize your content by using new A/B and Multivariate Testing tools. Quickly test several versions of a page and determine the copy and graphics that garners the best results. Find out which sample/combination leads to the most conversions, such as forms submitted, whitepaper downloads, newsletter subscriptions, sales, etc. Marketers can conduct these tests without technical knowledge and see results instantly.
Identifying and addressing the personalized needs of your customers will allow you to deliver a better customer experience and increase your ROI. Kentico EMS comes with a Segmentation and Personalization engine that allows marketers to define customer segments down to a granular level and automatically deliver the most relevant content to them based on their behavior and demographics criteria.
Create Online Forms and Surveys
It used to be marketers had to wait for a web developer to create a form or a survey to add to the website, but Kentico EMS puts that ability in the hands of non-technical users. A browser-based form designer allows you to create your own forms and surveys. Data captured in these can be sent via email or exported to Excel.
Kentico’s Lead Scoring module can help you and your sales team easily identify quality leads and make your sales team more productive. Kentico EMS provides you with detailed data about every visitor, and you can set up rules that identify the visitors who are most likely to become your clients based on their profile attributes and behavior. Each rule you specify has points, which will add up to that lead’s score, identifying if they are a hot lead, warm lead, etc., to help sales people prioritize who to follow up with and how.
Relevant Case Studies
Here are some sample case studies.
"They walked us through each step and put a team in place that took care of everything from web design, logo, marketing and expertise in sales. A full branding company under one roof is an amazing experience. And the best thing is that their discipline and work is motivated by their desire to see our company truly succeed."
~Michael and Kristina, Cokaó Chocolate
- Managed Hosting
MethodFactory helped The Coleman Company, Inc., international leader in outdoor products and gear, transition their web presence to the next generation using Commerce Server and Ektron CMS as their scalable foundation.
- Managed Hosting
Quickie, the leading supplier and distributor of innovative cleaning tools and supplies, came to MethodFactory eager to move away from their old, antiquated site to a new, modern site that better represented their brand, one that offered an easy to maintain product catalog and content management that could be scalable.
- Managed Hosting
Summer Infant engaged with MethodFactory because of its deep expertise in Kentico solution architecture, upgrades, and eCommerce. MethodFactory first performed a system audit to assess and critical issues that were impeding the launch, and then worked with the Summer Infant infrastructure and Marketing teams to upgrade the legacy Kentico 6.5 solution to 8.2 and implement a mobile friendly UI.