EPiServer-Ektron

Extending Microsoft SharePoint with Ektron’s Digital Experience Management Solution (DXM)

As a key pillar in the Microsoft solution stack, SharePoint is often the go-to choice for web content management.  SharePoint was born out of intranet/portal needs and is the leading collaboration and document authoring platform - enabling users to effectively communicate, share information, and manage documents and projects.  However, it lacks the rich marketing and customer experience management features that its peers in the enterprise Web Content Management (WCM) and Customer Experience Management (CXM) spaces offer.  Ektron recognized that gap and has packaged its digital experience management functionality (DXM) into an offering that can be combined with and extend SharePoint to deliver a better customer experience.

Key Features of Ektron’s DXM Solution Include:

  • SharePoint Connector – Automatically publish content across systems. SharePoint content can be published on your public-facing website.
  • Omni Channel – Add the ability to deliver SharePoint originated content across multiple channels; web, mobile, social networks, etc.
  • Marketing Optimization – Personalize and contextualize the web experience for your visitors by delivering the right content to the right visitor at the right time.  Conduct A|B and multivariate testing and apply SEO to SharePoint content for better content targeting and maximum conversions.
  • Cloud Manager – Launch websites and marketing campaigns in the cloud.
  • Digital Experience Hub – Connect SharePoint to multiple systems, including CRMs like Salesforce.com and Microsoft Dynamics, web analytics connectors like Google Analytics and Webtrends, and marketing connectors like Marketo and Hubspot.

So for the companies who have made an investment in Microsoft SharePoint and don’t want their need for a WCM to render it obsolete, Ektron makes it viable to continue using SharePoint for content and document management, while giving them ways to extend it - empowering them to deliver relevant marketing content, improve their customer experience, test and analyze marketing campaign performance, increase conversions, etc. - on top of a platform they already know.

Contact us to discuss your Ektron migration and upgrade needs

Our Ektron Case Studies

Here are some of our case studies for Ektron.

ABC Fine Wine and Spirts

MethodFactory provided a solution for our current needs, significantly enhancing our customers’ online brand experience, while building into the infrastructure the ability to grow.

~ Bob Gibson, Director of Marketing, ABC Fine Wine & Spirits.

  • WCM
  • Managed Hosting
Coleman Camping

MethodFactory helped The Coleman Company, Inc., international leader in outdoor products and gear, transition their web presence to the next generation using Commerce Server and Ektron CMS as their scalable foundation.

  • Commerce
  • WCM
  • Managed Hosting
  • Integration
NUK

International baby care company, renowned for its developmentally appropriate and innovative products, partnered with MethodFactory to birth a new commerce site - complete with improved user functionality, back-end management and multi-system integration.

  • Commerce
  • Managed Hosting
Quickie

Quickie, the leading supplier and distributor of innovative cleaning tools and supplies, came to MethodFactory eager to move away from their old, antiquated site to a new, modern site that better represented their brand, one that offered an easy to maintain product catalog and content management that could be scalable.

  • Commerce
  • WCM
  • Managed Hosting
  • Marketing
Rawlings

MethodFactory helps the legendary Rawlings Sporting Goods Company, Inc., transition their web presence to the next generation using Microsoft Commerce Server and Ektron CMS as a foundation to grow with. Rawlings is now able to offer their web visitors and online shoppers an interactive experience on par with the brand's stellar reputation. ​

  • Commerce
  • WCM
  • Managed Hosting
  • Integration
  • Marketing

MethodFactory added numerous enhancements to WorthSports.com that would improve the user experience as well as aid in the internal management of the site and increase conversions and overall site success.

  • Commerce
  • WCM
  • Managed Hosting
  • Integration
Johnson Outdoors

Johnson Outdoors’ Watercraft division needed assistance in making graphic design and content changes to their existing Ektron websites (Old Town® canoes and kayaks; Ocean Kayak™ and Necky® kayaks; Carlisle™ paddles; Extrasport® personal flotation devices). As with many consumer products manufacturers, Johnson Outdoors makes extensive changes to their product line every year to keep up with changing trends, technological enhancements, and market positioning.

  • WCM

Is MethodFactory the Right Partner for You?

Schedule a Personal Consultation