Johnson Outdoors Case Study

Johnson Outdoors’ Watercraft division needed assistance in making graphic design and content changes to their existing Ektron websites (Old Town® canoes and kayaks; Ocean Kayak™ and Necky® kayaks; Carlisle™ paddles; Extrasport® personal flotation devices).  As with many consumer products manufacturers, Johnson Outdoors makes extensive changes to their product line every year to keep up with changing trends, technological enhancements, and market positioning.

Client Background

Johnson Outdoors turns ideas into adventure with innovative, market-leading outdoor recreational products. The Company’s unique network model combines the strength and efficiency of a large organization with the creativity and agility of its entrepreneurial beginnings. Founded in 1970 by Samuel C. Johnson, the Company has delivered double-digit compound annual revenue growth over its history, evolving from a single brand into a nearly $400 million global enterprise with nearly 1,300 employees across 16 countries. 
Johnson Outdoors designs, manufacturers and markets many of the world’s best known outdoor recreation brands. The Company’s award-winning innovation is fueled by a unique passion for the outdoors, coupled with sophisticated market research and cutting-edge technology, to advance a continuous pipeline of successful new products across four categories: Marine Electronics, Watercraft, Outdoor Gear and Diving.

Business Challenge

As with many consumer products manufacturers, Johnson Outdoors makes extensive changes to their product line every year to keep up with changing trends, technological enhancements, and market positioning.  It is critical that new products and content are up to date to accurately reflect their current offerings and messaging.

With increasing demands on internal staff, Johnson Outdoors needed to find a partner with an in-depth understanding of Ektron CMS architecture, administration, and development, and that also had in-house graphic design and content authoring capabilities.  Because the documentation of their existing systems was somewhat lacking, Johnson Outdoors also needed their selected partner to work with limited direction, so that their internal staff would not be burdened by having to invest additional time micromanaging resources.

Solution

MethodFactory started by conducting a brief audit to confirm an understanding of Johnson Outdoors’ Ektron Ecosystem.  After a review of the underlying infrastructure, taxonomy, and governance policies, MethodFactory agreed to establish a framework to identify and prioritize the work to be done.  MethodFactory imported Johnson Outdoors product/feature backlog into their client portal and used that as the focal point to log, triage, prioritize, and schedule the work.  Based on a conservative funding, MethodFactory built monthly sprints with not to exceed budgets, and communicated a release schedule so all stakeholders would have full visibility on what was being done, and when it would be deployed into production.

MethodFactory worked closely with Johnson Outdoors to complete the required work on-time, on-budget, and as-per Johnson Outdoors’ expectations.

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