Interstate Batteries Case Study

In an effort to enhance the performance and increase site stability, Interstate Batteries engaged MethodFactory to conduct a technical review of their Commerce Server infrastructure.  Based on years of experience in optimizing Microsoft Commerce Server, Ascentium, Commerce Server .NET, and Sitecore Commerce (SCpbCS) solutions, Interstate Batteries selected MethodFactory to help improve site performance and the shopping experience for visitors to the Interstate Batteries eCommerce website.

Client Background

Enjoying a reputation for top-quality products, business innovations and consistently reliable service, Interstate Batteries is the No. 1 replacement brand battery in North America. Now over a billion dollar, privately held corporation, Interstate continues to thrive on our innovation, as well as our good old-fashioned business principles founded on treating others like we would like to be treated.

Today, Interstate Batteries sell more than 17 million batteries each year through its distribution network serving every county in the U.S. and parts of Canada, Australia, Colombia, Costa Rica, Dominican Republic, Guatemala, Guyana and Panama. With nearly 300 Distributors, we are positioned to provide the best service and availability of our products.

In addition to delivering the industry’s highest quality batteries via their network of local distributors, Interstate Batteries operates a sophisticated eCommerce enabled website to provide online battery research and shopping resources for anyone with a device that requires battery power.

Business Challenge

Interstate Batteries’ competes in an extremely competitive marketplace and to continue their online success – needed to make sure that site visitors got the experience their customers have come to expect.  Website traffic had increase dramatically due to the success of their online marketing activities, and they wanted to make sure that the increase in traffic was not adversely impacting user experience.  Interstate Batteries’ eCommerce staff measured various user scenarios and determined that there was opportunity to improve site performance.   Due to an increasing workload on internal resources, and limited experience with Microsoft Commerce Server performance tuning, Interstate Batteries sought a partner with an in-depth understanding of .NET eCommerce system architecture and performance optimization.

Solution

MethodFactory started with the user scenarios that Interstate Batteries identified as slow performing.  After a detailed audit of the page elements in the problem scenarios, MethodFactory programmatically measured the page load times – parsed by component (and 3rd party systems invoked by those components), and prioritized the optimization activities.  The result was a combination of adjustments made to server infrastructure (RAM/CPU), load balancers, code changes, and image caching which resulted in a dramatic reduction in page load times and a far better user experience.
Let us know if you’d like to schedule a discussion about shifting your eCommerce user experience into high gear.

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