News and Articles

Coleman Camping

e-commerce solution

  • KENTICO 8 is More Than Just a Pretty (Inter)face

    eCommerce was a big focus for Kentico version 8. The Kentico product team relied on the user community to assemble high value eCommerce feature backlog. The results are a flexible eCommerce platform with mobile support, a plethora of marketing solutions and customizable products, to name a few. Kentico 8’s strong content management suite and new user interface brings it all to life and breathes new life into the roles involved in website creation and management.

  • Queuing Theory and Utilization Maximization

    Queuing Theory and Utilization Maximization queue n. 1. A line of waiting people or vehicles. 2. Computer Science a. A sequence of stored data or programs awaiting processing. b. A data structure from which the first item that can be retrieved is the one stored earliest. intr.v. queued, queu•ing, queues I was reading a Harvard Business Review article the other day on innovation and product development...

  • It’s All In The Landing - Landing Page Dos & Don'ts

    It’s All In The Landing - Landing Page Dos & Don'ts Landing Pages are content-focused web pages with a specific message for a specific audience. Users are driven there via pay per click ads/sponsored links, banner ads, emails, social media, or any other online marketing channel.

  • Refresh Your Website with UX Design 2.0

    Refresh Your Website with UX/Design 2.0 User Experience (UX) 2.0 is where site architecture, content, and design all converge to deliver a quality experience to the user – one that is measured by ease of use, speed, efficiency, and enjoyment. UX 2.0-designed sites are balanced between being data-driven and user-driven, with design methods focused on the creation of “flow” rather than building static pages...

  • is Now Riding on Sitecore 7.2

    Over the years we’ve had the MethodFactory website running on different best-of-breed WCM platforms, including Sitefinity, SharePoint and Ektron. Last month, we moved our site to Sitecore version 8.0; here are the primary reasons why.

  • Website Personas in the Real World

    At MethodFactory, we sell and market to two different audiences; IT and Marketing. But those two groups really couldn’t be more different. So how do you connect with each audience, using their language and addressing their interests? Personas.

  • Brand Theming in Ektron

    Earlier this summer we received a pretty simple request from a client – it was, ‘how do I present multiple product brands from within my main WCM/eCom platform?’ We created a theme-based presentation model within Ektron that has proved to work well.

  • Top SEO Mistakes Part I of II

    Top SEO Mistakes (Part I of II) You might be wondering why after all the talk about Search Engine Optimization (SEO), we’re writing yet another best practices-type article about SEO. It’s because we still see so many common SEO mistakes and want to take the opportunity to remind developers and marketers that sometimes the most simple things are the most overlooked, and you might be surprised that these same mistakes are still being made, perhaps by you. Here are the first 5 of our top 10 SEO mistakes.

  • Top SEO Mistakes Part II

    Top SEO Mistakes (Part II) This is a continuation of our Top SEO Mistakes article from last quarter, where we covered the first 5 of 10 common mistakes (get the recap here). You might be wondering why after all the talk about Search Engine Optimization (SEO), we’re writing yet another best practices-type article about SEO.

  • Customer Experience Managment

    Customer Experience Management is a continually trending term in all business centric social media sites. We want to break down a complex topic in a way that is easy to understand and digest, so that you can move from concept to implementation as successfully as possible.

  • Future of Microsoft InfoPath

    As you may have heard, Microsoft is retiring its InfoPath electronic forms software. Microsoft first released InfoPath over a decade ago as part of Office 2003. At the beginning of this year the software giant announced that InfoPath 2013 would be the last release of the popular forms technology. But not to fret, Microsoft will not leave its current InfoPath users in the lurch while they work towards developing new forms technologies.

  • MethodFactory Builds New Site on Ektron 9

    Every couple of years we redesign and re-architect our public facing website. We do it primarily because we get bored of looking at it, and often times as a way to try out something new and different. This summer, we did it again...

  • Responding to Responsive Design

    The shift from fixed-width (desktop) to responsive design has resulted in a changing landscape in user interface functionality and design, here are some general guidelines and considerations for responsive site design.

  • Pros and Cons of Mobile Web vs Mobile Apps

    While it makes sense for some businesses to create native mobile apps, it makes sense for ALL businesses to invest in mobile web. Still there are pros and cons to both that should be considered, so that you know what you’re delving into.

  • Looking Ahead Customer Centric eCommerce Considerations for 2014

    We like to kick-off each New Year with a list of topics that we think are important. January came & went too fast this year, so we’re a month off. To follow are the 8 areas we think are the most important considerations for 2014. In the coming months we’ll dedicate a blog post to each topic.

  • Multilingual Localization 101​

    Multilingual / Localization 101​ Multilingual means more than just language translation... The Internet doesn’t have borders or the same geographic limitations of traditional brick and mortar locales, which is why if you’re not considering multilingual/localized versions of your web presence, you may be missing out on a huge market share.

  • Top Industry Conferences for Web

    These are the industry conferences we’re not going to miss, and we don’t think you should either! We’ve summarized three of the “must-go-to” conferences slated for the first half of 2014 to help you decide. Hope to meet you there.