Marketing Manager

Microsoft Commerce Server 2009 has its own Marketing Manager - a comprehensive marketing application that allows you to personalize your customers’ buying experience, create and customize marketing initiatives and put valuable customer data at your finger tips for maximum results and a high return on investment.

Have you ever wanted to drive your customers buying decisions based on what you know they will like?  Do you want to control exactly who sees what message and when? 

Here are some of the essential MS Commerce Server 2009 Marketing Manager tools that will ease the burden for any marketing manager:

• Use targeted merchandising to reach your customers
• Manage content – what it says, when it’s delivered and who it’s sent to
• Create a broad spectrum of ad campaigns
• Generate and validate discounts, coupons, and promotions, including code authentication
• Create professional and effective e-mail marketing campaigns
• Generate successful direct mail campaigns
• Adjust site and page templates
• Use new Channel Configuration process to quickly create event specific sites
• Access Web analytics for assessing and refining your marketing efforts

Marketing Manager Example:  You can award preferred customers a fifteen-percent discount on the most expensive item in their shopping basket.