Online product and catalog management is a daunting challenge for any company. However, it must be successfully managed for your customers to successfully find the products that you sell. Microsoft Commerce Server 2009 has an advanced Catalog Manager that integrates numerous solutions to answer these challenges, and just about every other situation or obstacle you may be currently encountering.
How will you list a product, but indicate to the customer that it comes in 6 different colors? What if you want to offer the same product in more than one catalog?
Here are some of the essential MS Commerce Server 2009 Catalog Manager tools that will ease the burden for any online catalog or product manager:
- Customer export of your catalogs in XML format
- Flexible product definitions
- Inventory integration
- Multiple catalogs
- Product relationships
- Customization options for product variation (i.e. size, and color)
- Unlimited number of relevant and searchable product categories
- Pre-selection inventory indicator
- Product linking providing alternate purchase suggestions
- Complete control over metadata, and product descriptions
- Scalable category listings
- SKU and price/cost information
When it comes to online product cataloging and purchasing follow through, Microsoft Commerce Server 2009 has mastered the process...by allowing you to master the process. By enabling your business with the flexibility to develop definable, cross-referenced product listings that are organized into end-user searchable categories, all of your catalog management issues will become smooth and integrated. You can rest assured that your customers will leave your site having been able to successfully find and purchase what they came looking for.
Catalog & Product Manager Example: When a customer is considering purchasing an item, they will also see a “linked” product ad appear on their screen. This is called an “alternate”. Because Microsoft Commerce Server 2009 gives you control over which product this will be, you can generate extra sales of items the customer may have overlooked earlier, through this linking ability.