Microsoft Commerce Server 2007 makes it easy to create full-featured Web business
applications that have a low total cost of ownership and rapid time to value.
- Rich, out-of-the-box functionality and an included production-ready Starter Site
enable developers to quickly and efficiently customize and deploy new solutions.
- Powerful features of Microsoft ASP.NET 2.0 combined with Commerce Server systems
let developers use the functionality of Commerce Server as they extend their applications
to fulfill customer-specific needs.
- The service-oriented architecture (SOA) of Commerce Server streamlines integration
with your existing business applications and those of your trading partners. This
helps give you tighter integration, increased operational efficiency, and reduced
costs.
Commerce Server provides a comprehensive solution for many business scenarios that
include the following:
- Business-to-consumer (B2C) sales of tangible goods
- B2C sales of digital goods and online service delivery
- Business-to-business (B2B) scenarios, such as e-procurement and trading communities
- B2X scenarios, combining B2C and B2B
- Catalog-connected portals using profiling and content targeting for information
delivery
Commerce Server provides a solid foundation of modular systems that have been extensively
tested for scalability, reliability, performance, and security. You can build custom
Web business applications onto this infrastructure, which can help significantly
reduce development, deployment and maintenance costs and minimize risk. Microsoft
Commerce Server 2007 includes the necessary components to get your Web business
up and running. Some of the main features include the following:
- Profiles: Personalization, user targeting, organizations, purchase orders
- Catalogs: Products, variations,
virtual catalogs, virtual properties, multiple languages and currencies, powerful
full-text and property-based search
- Inventory: Searching, back-ordering,
out-of-stock items
- Marketing: Content targeting, upsell
and cross-sell capabilities, advertisements, e-mail campaigns, discounts, coupons
- Orders: Pipeline architecture,
order splitting, multiple shopping carts